Design Director
I'm a Design Director helping companies simplify complex digital experiences and products through bold, innovative design and dynamic user connection.
An experimental typography project exploring the interplay of symbolic forms, designed for digital display.
UNU-INRA (United Nations University - Institute for Natural Resources in Africa)
A range of visual communication materials, including editorial design, video production, and infographics. These assets were designed to present complex environmental and climate research in a clear, engaging, and accessible format. The work focused on data visualization, storytelling, and strategic design to enhance the institute’s outreach and impact.
Incognito Cafe
Blending anonymity with coffee culture, Incognito Cafe’s branding merges an incognito mask with coffee cups, subtly creating a sense of mystery and intrigue. The minimalist design, paired with a warm and neutral color palette, enhances the brand’s sophisticated yet approachable identity. The logo’s versatility allows seamless application across packaging and brand materials, ensuring a strong, recognizable presence.
Design Week Addis Ababa
A brand identity that captures the event’s vibrant and dynamic nature. The visual language includes a bold, modern logo, a flexible color palette, and typography that reflects contemporary design aesthetics while embracing local cultural influences. The identity system was applied across event collateral, signage, digital platforms, and marketing materials to create a cohesive and recognizable presence.
Drop-In - Bar & Restaurant
A brand identity and collateral system developed for Drop In, a contemporary bar and restaurant. The design is applied consistently across menus, signage, and promotional materials to create an inviting and unified presence.
Traverse Ethiopia
Brand identity, website design, and UI/UX for Travers Ethiopia, ensuring a cohesive visual identity and an intuitive digital experience. The design focuses on usability, accessibility, and a seamless user journey across all digital touchpoints.
Coca-Cola
A collection of visual communication materials, including posters, billboards, brochures, and photography, designed to support brand messaging and audience engagement.
Africa Adaptation Initiative (AAI)
A series of infographic videos, editorial designs, website, and communication materials developed for the Africa Adaptation Initiative (AAI). The work focuses on visually translating key climate adaptation strategies, and policy insights.
Africa Group of Negotiators (AGN)
An infographic video highlighting the impact of desertification and drought, created for AGN in observance of World Day to Combat Desertification and Drought.
Brand Identity, UI/UX
A brand identity and UI/UX design for Katanga App, ensuring a seamless and visually cohesive user experience. The branding establishes a distinct identity, while the interface design focuses on usability, accessibility, and intuitive navigation to enhance user engagement.
Taste of Addis Food Festival
A series of posters and advertisements designed for Taste of Addis.